Dunhill London
Concept and Art Direction
Concept and Art Direction
When the distinguished and historic brand Dunhill decided to add another frangrance to their line, they wanted it to appeal to the modern London gentlemen. The use of the proud and bold Union Jack, and its creative and painterly treatment created a fresh visual excitement. The sophisticated and quiet typography balanced the energy of the bold graphics with a treatment consistent to the other fragrances in the Dunhill portfolio.
